Am I Off Here?

“Who do you want your customers to become?” asks Michael Schrage in his new book, The Innovator’s Hypothesis.

Here comes that move where a churchy blogger swaps out the word “customer” in a business book for “person” in a church context.

My first thought is that the mainline expression of Christianity in North
America doesn’t have a vision for what it wants people to become. What it wants the world to become? Sure. People, though? Not so much.

Am I off here?