In a world of alternatives, be a supplement.
An alternative needs to force a consumer-style choice of this over that: iPhone over Android, traditional over contemporary, vegan over vegetarian. “Alternative” rock fans of the 90’s didn’t just love Nirvana, they loathed Def Leppard; the former required the latter.
An alternative is built on a wholesale bottom-up rejection of current options, even as it borrows heavily from those options without attribution.
A supplement doesn’t need all that. A supplement only wants to provide what’s missing. Another option to incorporate into what’s already good and useful. A supplement is more generous and self-confident.
This and that.