Church

Information Is Not The End

I have measured my having-it-together these past three years in communication tools and procedures. If I can put all the information in the right place and send regular, snappy emails full of bit.ly links pointing people to it, good things are happening, right? Changegrowthtransformationpow!

Pretty dopey. I see it now.

Clear communication of accessible and actionable information is critical to our work, but it’s not the work. It’ll be quite difficult to work well without it, and yet focusing on information for its own sake is a dead end.

The information is for the ministry, not the other way around.

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