T’is the season for start-of-the-year mailings: calendars, flyers, letters, sign-up forms, consent forms. Watch the website. Watch your email. Watch your mailbox.
Yes, your actual mailbox.
I’m ready for a straight up analog experiment this fall. Every event announcement we post to our Facebook page and our website and a Constant Contact campaign is also going home to somebody’s mailbox. I’ve come to the end of the digital road; there’s not another platform I’m adopting to reach youth and their parents with information. Not Instagram, and absolutely not Snapchat. Okay, maybe Instagram?