Church

Label

It may not matter whether we call it a committee or a team, a treatise or a manifesto, an experiment or an iteration. These are all labels, and as labels we only exercise some of the control over what they mean to the people who interact with them. What matters far more is the part of ourselves we put into the thing behind the label. The care and attention we give we give whatever we’re working on outstrips the name we give it exponentially.

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