One more reflection on the Apple event.
We are all paying a price, financially and otherwise, for this annual ritual in which technology companies reveal the newest enhancements to their products. Everything must improve. Everyone must innovate. Persistence and maintenance matter far less than breakthroughs.
Imagine if Tim Cook had announced yesterday, “Apple has made 10 different iterations of iPhone, an amazing device that has created heretofore unimaginable connectivity and and productivity and entertainment for millions of people worldwide, not only through iPhone itself but also through the generations of devices made by other companies that have copied its features. I’m here today to announce that we’re still doing it!”
The room would have been silent.
It’s consumer capitalism, I know. But it’s amped up to such a degree and made into such an anticipated ritual that I wonder how we work our way back from it. Can we?