Losing teams are more interesting than winning ones. That’s my theory, based entirely on the personal experience of rooting for a historically bad baseball team for sixteen years before it got really, really good, and now is bad again.
What I find is that when the team is bad, debating and theorizing about how it might get better is fun. The team I follow has a surprisingly talented pool of professional and amateur experts that fans engage with about potential trades, minor league prospects, and the amateur draft.
Yet when the team was winning all the time, nobody was talking about those things. It was all, “Hey, these guys are great!” And the readers are like, “Yeah, aren’t they though?!”
Isn’t there something about failure that attracts a potent kind of creativity?