Leadership Is Choosing What To Care About

When someone accuses you of caring more about this thing than that thing, the obvious response is, “Well, yes.” It’s an odd accusation to begin with. By alleging that you don’t care enough about their thing, your accuser is actually asserting that you care too much. You care too much about a thing they don’t care about as much, or at all.

I don’t think the challenge of leadership is to care equally about everything. Rather, we need to be deliberate and clear about articulating what we perceive to be the things most deserving of our urgent concern right now. We should be able to defend that perception, and we should feel free to say of other things, “We don’t care as much about that right now.”


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