Who Reads Email Newsletters?

More is not better in communication with parents about sign ups. My last several weekly e-newsletters have felt way too full to be useful. Sign up for this. Register for that. Don’t forget. And all in an email.

Who even reads email newsletters? Do you? I can’t think of a single email newsletter that hits my inbox and makes me go, “Yes! I can’t wait to read this!” The purpose of email is to get rid of it.

So how about just making sure the information people need lives in a location they can easily find. Like a website. Then people can get what they want and do what they need on their own, without some faux urgent email with bold type, neon headers, and gratuitous exclamation marks.

“Here’s the website. Everything is there.”

Maybe that will allow the email newsletter to be more than an announcement canon.


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