Try Again

This is fascinating. 

UB40 released “Red, Red Wine” in the U.S. in 1984 and it went . . . meh. They re-released the recording in 1988 and it blew up. What gives?

We’re not the only ones growing and changing as we do our work. So is the audience. So is the community we’re seeking to impact. If something doesn’t resonate today, that doesn’t mean that it never will. Maybe keeping so-so successes on the shelf for a few years and then dusting them off for another try isn’t a terrible strategy. Maybe the thing that didn’t really connect five years ago will today. Maybe the thing that fell flat yesterday will change the world in a decade.

Try again.

Of course, if we aren’t putting work out there today, then tomorrow we won’t have anything try again with.