There was a line in yesterday’s sermon that was more flourish than it was substance, which I readily admit. Sermons need flourish.

Effective work has flourish.

Flourish should not be the thing they remember about what you did, though. It should light up the substance. Here’s a good rule of thumb. If the moment of flourish is the thing about your work you’re most proud of, cut it.

Flourish is a means to an end, not an end itself.

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