Invite Everyone, But Design For The Ones Who Want To Come

Everything can’t be for everyone. Some people will have a scheduling conflict with the thing you’re planning. Others would participate if only there weren’t another thing they cared about more. Don’t be mad about that; the thing they care about more is important. But don’t not do the thing, either.

Being inclusive means not discriminating. It doesn’t mean waiting to do anything significant until every potential person can clear their schedule. Inclusion might require us to actually do more of the thing, to repeat it or offer it at multiple times, rather than doing it less so that fewer and fewer people can possibly be upset about conflicts.

There’s a sweet spot here made up of people who care enough about your thing to make it the conflict they have with other things. Design for them, even as you invite everyone.