Seth Godin Wants You To Read More Blogs. Here’s How.

I read blogs. This one is my favorite.

Many of my friends have blogs that I read. The first three of my friends’ blogs in my feed this morning are this one and this one and this one. People I’ll never meet write terrific blogs I follow, too, like this one by a venture capitalist and this one by a Canadien obesity medicine doctor.

The best blogs publish regular content exploring something the author cares about. It’s that simple.

Today’s post is about blogs.

Seth wants you to read more blogs. He reads 50 a day. Okay. But how? And which ones?

Google Reader used to be the go-to way to find and subscribe to lots of blogs, but Google shut that service down a few years ago, leaving a gaping hole in peoples’ reading habits. Feedly sort of popped up to take Google Reader’s place, and it’s a terrific little service; it works on desktop and mobile, has an attractive interface, and makes subscribing easy. There are web browser extensions that make it even better.

There’s also Blogtrottr. This one takes a bit more work, since you have to go to the website and drop in the url of the blog you want to follow. But once you’ve done that the service sends all that blog’s content to your email inbox on a schedule you choose (immediately, once a day, etc.). It works with many websites, even ones that aren’t blogs, strictly speaking.

WordPress is my favorite blog reading tool, though. I like that posts are displayed in a nice size and that any graphics in them display right on the feed. Most of the time you can read entire posts without having to click to an external site. It’s not perfect, though. It actually succeeds at fewer feed subscriptions that either Blogtrottr or Feedly; some sites you want to subscribe to, like Vox, it can’t find the feed.

So here’s my resolution: to read blogs. Doing that will require trimming my subscription list of sites that aren’t blogs. You can visit a website like Vox easily enough, because it’s ubiquitous and publishes to lots of channels. But the best blogs do one thing really well, which is to share actionable takes on subjects the blogger cares about.

I want more of that.