“There’s frightfully little real going on,” I believe is the quote near the end, the one that makes this whole talk worth watching.
As always, Douglas is prescient and clear: “Social media exists to help people create and exchange value directly with one another.”
The questions he puts to these marketing professionals are questions churches need to be asking ourselves: what value are we creating, and how are we helping people create and exchange value? In other words, how are we helping people exercise their humanity?
The more I think about it, the more “value” becomes a clear theological imperative for ministry.
So, what value are you creating? And if ministry doesn’t have a quantifiable value, how do you describe the good that it does?
YoRocko! 
Thanks for highlighting this video. This is especially pertinent for churches who want to use social networking because “everyone else is, so why shouldn’t we?”
Thanks for dropping by, Benjer. Your work is great.