“There’s frightfully little real going on,” I believe is the quote near the end, the one that makes this whole talk worth watching.

As always, Douglas is prescient and clear: “Social media exists to help people create and exchange value directly with one another.”

The questions he puts to these marketing professionals are questions churches need to be asking ourselves: what value are we creating, and how are we helping people create and exchange value? In other words, how are we helping people exercise their humanity?

The more I think about it, the more “value” becomes a clear theological imperative for ministry.

So, what value are you creating? And if ministry doesn’t have a quantifiable value, how do you describe the good that it does?