Douglas Ruhkoff’s new book arrived this week, and, predictably, I’m hooked. I’ve devoured nearly everything Rushkoff has written in the past decade, and my interview with him for PLGRM Magazine last fall was a landmark experience for me. The Douglas Rushkoff tag on this blog is dense.
Present Shock is concerned about the ways that contemporary life is thoroughly simultaneous. To his great credit, Rushkoff worries about stuff, and the stuff he worries about he writes and talks about. Now, he’s worried that texts and Facebook and The Simpsons have driven us all to be present RIGHT NOW to lots and lots of stories and people in disparate places.
Example 1: the collapse of narrative. Present Shock is full of nuanced and searching analysis of the ways in which the traditional narrative arc has stopped working. Broadcast media are rapidly learning that the interactivity ushered in first by the remote control and then by the internet has rendered the traditional narrative arc a dull weapon. That arc rewarded the storyteller who was able to lead her audience into greater and greater states of anxiety before saving them with a climax (read: a product) that resolved all the conflict. Rushkoff is arguing that audiences won’t stand (or, rather, sit) for that anymore.
[excursis: “The Bible’s stories–at least the Old Testament’s–don’t work quite the same way. They were based more in the oral tradition, where the main object of the storyteller was simply to keep people involved in the moment. Information and morals were conveyed, but usually by contrasting two characters or nations with one another–one blessed, the other damned.”]
Here’s my assertion: modern evangelical and liberal theology is dependent on the traditional (non-Biblical) narrative arc, and part of the “decline” of these expressions of Christianity is the result of peoples’ media-trained immunity to that arc. For Evangelical theology, one’s salvation and the threat of personal damnation is the conflict that is solved by the climax of the cross and empty tomb. Yet for people who don’t go with the evangelist into the conflict, the climax holds no meaning.
Similarly, liberal protestant theology unfolds a story of increasing conflict not over an individual’s salvation but the state of humanity and the planet. The climax comes with values (typified by Jesus) of sharing, self-sacrifice, and, of course, love. But for a religiously plural populace, the question is: who’s values are those and why should I trust that person?
In place of the narrative arc we now have The Moment. People live in The Moment, love in The Moment, believe in The Moment, and search for The Moment. Where is faith in The Moment?









