Church

Marketing To Church

I’m conflict averse, so when I found myself stuck in a sales call a few weeks ago I allowed the agent to schedule another call, with a different agent from her company, Right Now Media. I was thoroughly annoyed, but, you know, nice.

I’d picked up the phone even though I didn’t recognize the number (an increasingly fraught commitment). Now here I was consenting to be called again, fully intending to not pick up.

Right on time came the second call. And the third. And the fourth.

They should teach a class in seminary about the telemarketing and junk mail aimed at churches. There is an entire industry most churchgoers never see but that markets all manner of products, mostly media, to pastors, promising church growth through the form of books and videos. Most of them are as savvy as a timeshare sales pitch. But lots more than you would expect get through. They’re persistent, and they prey on a pastor’s fear that she’s letting her people down, that she’s letting God down.

Direct marketing to churches is a scourge.

There’s a better way to do it. Nobody from Illustrated Children’s Ministry has ever called me or sent me a form mailer. I get emails from The Youth Cartel about their resources, but I’ve opted into them. I’ve purchased things from both of them and will no doubt do so again.

You don’t have to be sleazy to sell things to churches.

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One thought on “Marketing To Church

  1. Dear Rocky, That’s the trouble for folk like us — even being angry and much meaner than usual can come off as nice to an outsider. I just try to keep the benediction in mind and “render no one evil for evil.”

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